Hat Attack

Hat Attack hatHat Attack was founded by husband and wife team Bill and BJ Gedney in 1981. They saw an opportunity in the market to create a collection of hats that took their cue from the casual lifestyle collections that were newly evolving. A few years later, they launched Buji Baja, an expanded collection of accessories including handbags, belts, cold-weather knits, slippers, and cosmetic cases.

The business began in a studio apartment in Manhattan and as it expanded it outgrew each space in NYC. The company is now located in the Bronx where they occupy an 11,000 square foot factory and warehouse, with a showroom still in Manhattan.

Hat Attack and Buji Baja have earned a reputation for delivering stylish collections that retail at fine specialty stores all over the world.

Hat Attack Hat Hat Attack and Buji Baja have earned a reputation for delivering two collections each year that are classic but always hit on the season’s trends – they are sold at the best specialty stores world wide!

Hat Attack and Buji Baja hats and accessories are made of the finest materials, trims, beads and linings.

Hat Attack hatIn spring they work in beautiful quality raffia, panama, toyo and seagrass straws, and also cotton knit , canvas, and linen.

In fall, the hats and accessories are made of wools in solid, plaid, tweed and herringbone novelties, faux and real fur, shearling, and novelty knit yarns. Velour and fine fur felts are hand blocked and trimmed in their Bronx factory.

It is a signature of Hat Attack and Buji Baja to offer many different trim options for the stores to choose from. Each customer can hand pick their colors and trims, so no two store assortments are identical!

Still a family business, the Gedneys and their employees are dedicated to giving their customers a true collection of exclusive styles each season.


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